Methodology
How we measure whether AI names you.
Same questions, same tools, same way, every week. Here is exactly what we count and what we can't promise.
What we measure
Four numbers, tracked over time.
Mention share
The share of AI answers that name your business.
Citation share
The share of sourced answers that cite your website or your profiles.
Accuracy
Wrong facts AI states about you: old addresses, dropped services, wrong hours.
Sources
Which sites AI relies on in your market, so we know where to work.
How we run it
- 0150 to 200 real customer questions per client, written for your city and services, in English and Spanish where relevant.
- 02Engines: ChatGPT with web search, Gemini, Perplexity, and Google AI Overviews and AI Mode. Claude is optional.
- 03Logged out, from a US location, 3 runs per question, every week. We report shares over time, not single screenshots.
- 04A baseline before any work starts, then the same questions every month after.
- 05An AI visibility tracker (such as Otterly or Peec AI) plus manual checks.
Real answers, names blurred
Same question. Different businesses.
Showing up in one AI tool doesn't mean you show up in the others. We track and fix all of them.
“Who's the best truck accident lawyer in Houston?”
Mostly different firms. ChatGPT leaned on a directory list. Perplexity cited local news lists and firm websites.
Captured 1 Nov 2026. ChatGPT logged out, not from a US location. Perplexity on a free plan in Search mode. Business names, phone numbers, addresses, websites and photos are blurred. AI answers vary between runs, locations and devices.
Limits, stated plainly
- AI answers change between runs and over time.
- No one controls what an AI says. We improve the signals AI tools rely on.
- Our results are not a quality rating of any business.
Independence
No business can pay to rank in our public AI Visibility Index. We sell AI visibility services, and we say so wherever we publish data.
Find out what AI says about you.
Free scan: 10 questions across 4 AI tools, a wrong-information check and a recorded walkthrough within 2 business days. No call needed.