Insights
How AI decides who to name.
Plain-English guides for owners. Every number links to its source.
Articles
Why AI names Avvo before it names your law firm
AI assistants lean on legal directories when they answer questions about lawyers. Here is what a recent benchmark found, and the profiles to fix first.
Personal injury law
UpdatedDiscover on ChatGPT, hire on Google: how clients really find lawyers in 2026
More people now research legal questions with AI, but few say they use it to choose a lawyer. Here is what the numbers say, and how AI and Google work together.
Personal injury law
UpdatedWhat does AI say about your firm right now? A 20-minute self-audit
A step-by-step check you can run yourself today: the questions to ask, the AI tools to ask them on, and what to write down.
Personal injury law
UpdatedThe 9pm test: Spanish-speaking accident victims and your website
A September 2026 study checked personal injury websites in Los Angeles and Houston for real Spanish pages. Few had one. Here is what to fix.
Personal injury law
UpdatedIs AI search marketing allowed under bar rules? A plain-English checklist
Getting your firm named by AI tools is marketing, and the usual advertising rules apply. Here are the ABA rules that matter, two state examples, and what to ask any vendor.
Personal injury law
Updated
Find out what AI says about you.
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