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Compliance

The rules we work inside.

Marketing for law firms, contractors and dental practices comes with rules. Here is how we follow them.

For law firms

Not legal advice. Check your state bar's rules.

  • Flat-fee marketing vendor

    No fee-sharing and no pay-per-case (ABA Model Rules 5.4, 1.5(e) and 7.2(b)).

  • Truthful content only

    Rule 7.1: no "best" or "#1" claims we can't substantiate, and no "specialist" claim without certification (Rule 7.2(c)).

  • Your attorney approves every word

    Nothing is published until an attorney at your firm signs off.

  • We never contact injured people or prospective clients

    Rule 7.3. Our work is on sources and pages, never outreach to consumers.

  • State filings

    Florida requires filing most ads 20 days before use. Texas offers optional preapproval. Your firm files; we prepare the materials.

    Florida Bar advertisingTexas Bar advertising review

  • Authentic reviews only

    Fake or AI-written reviews and testimonials are banned by the FTC's 2024 rule.

For everyone

  • Email (CAN-SPAM)

    Honest From and subject lines, our physical postal address (our India office) in every email, and a working opt-out honored within 10 business days.

  • Trademarks

    ChatGPT, Gemini, Perplexity, Claude and Google are trademarks of their owners. one person company is not affiliated with or endorsed by them.

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